Personalized Marketing: What Do We Know and When Do We Know It?
Reading between the lines of some recent reports, I am starting to think that the more we learn about personalized marketing, the less we know about how to implement it. Fortunately, there is an...
View ArticleOne-Stop Financial Shopping: Will We Find the Holy Grail?
In the news stories surrounding the purchase of State Farm’s Canadian operations by Desjardins General Insurance Group, I saw a phrase that took me back to my insurance roots: ‘One-Stop Financial...
View ArticleDoes the Big Data Future Start with One Step Back?
The old saying, “Data Rich, Information Poor,” seems more applicable today than when it was first coined. Paradoxically, at the same time as we are facing data avalanche, the most important tool to...
View ArticleWhile we are waiting for changes to be processed …
As an occasional writer, I appreciate good use of language. My collection of favourites includes three sentences used by various telephone customer service representatives. They contain a small lie....
View ArticleWhat is Digital Marketing? Exactly What YOU Make It To Be
A wise marketer once told me, “As brevity is the soul of wit, in our world, simplicity is the heart of marketing.” I sense that we may be introducing unnecessary complexity, and creating barriers to...
View ArticleA Midsummer Musing on Millennials, Boomers, Technology, and Insurance
It is hard to underestimate the impact that ‘Millennials’ (born between 1980 and 2000) are having on business generally, and marketing specifically. Every day we see exhortations such as,...
View ArticleMillennials Leading the Way for Digital Transformation
With 75% of the workforce expected to be made up of digital natives by the year 2025, digital communications are becoming more and more important. I’m not a millennial, but I live with a few of them,...
View ArticleMoving Beyond the ‘Trust’ Factor: Challenging the Traditional Marketing Approach
In the insurance industry, one marketing priority has always stood out: building trust. Trust is what allows consumers to feel good about choosing a certain brokerage or brand over another. It’s how...
View ArticleVideo Marketing Best Practices & Trends in 2021
By Robyn Croll, VP – Customer Insights, Goose Digital — One of the most exciting and effective trends in digital marketing is the use of video. Regardless of if your end customer is a broker, a...
View ArticleHow Insurance Marketing Teams Can Use A.I. Today
By Jennifer Pugsley, VP Customer Success, Goose Digital — In today’s marketplace, a diverse range of AI tools stands ready to empower marketing teams in ways previously unimagined. The output is...
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