It is hard to underestimate the impact that ‘Millennials’ (born between 1980 and 2000) are having on business generally, and marketing specifically. Every day we see exhortations such as, “Millennials are a major target … Reaching them via digital is critical.” Interestingly, we might already know a fair bit about this demographic from personal experience.... Read more »
The post A Midsummer Musing on Millennials, Boomers, Technology, and Insurance appeared first on Insurance-Canada.ca.